The ‘Atmanirbhar Bharat Abhiyaan’ or ‘Self-Reliant India’ campaign was launched by Prime Minister Narendra Modi to make the citizens of India self-reliant in all aspects. In May 2020, a package of Rs 20,00,000 crores (US$ 262 billion) was announced to provide policy and financial support to micro, small and medium enterprises (MSMEs) and cottage industries of India.